{"id":8440,"date":"2025-08-29T19:59:49","date_gmt":"2025-08-29T12:59:49","guid":{"rendered":"https:\/\/wisedoo.org\/?p=8440"},"modified":"2025-08-29T19:59:52","modified_gmt":"2025-08-29T12:59:52","slug":"recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat","status":"publish","type":"post","link":"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/","title":{"rendered":"Recap Workshop: Storytelling \u2013 Khi K\u1ec3 Chuy\u1ec7n Tr\u1edf Th\u00e0nh S\u1ee9c M\u1ea1nh D\u1eabn D\u1eaft"},"content":{"rendered":"<p>V\u1eeba qua, c\u1ed9ng \u0111\u1ed3ng <strong>WisEdoo<\/strong> \u0111\u00e3 c\u00f3 m\u1ed9t bu\u1ed5i t\u1ed1i \u0111\u1ea7y c\u1ea3m h\u1ee9ng trong workshop <strong>\u201cStorytelling \u2013 X\u00e2y d\u1ef1ng v\u0103n h\u00f3a, g\u1eafn k\u1ebft \u0111\u1ed9i ng\u0169\u201d<\/strong> c\u00f9ng <strong>anh Minh \u0110\u1ee9c<\/strong> \u2013 Th\u1ea1c S\u0129 Truy\u1ec1n Th\u00f4ng (Clark University, H\u1ecdc B\u1ed5ng Fulbright), hi\u1ec7n l\u00e0 <strong>qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng t\u1ea1i m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/strong> v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp <strong>kh\u00f4ng gian k\u1ec3 chuy\u1ec7n The Loom.<\/strong><\/p>\n\n\n\n<p>Bu\u1ed5i workshop kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c h\u1ecdc c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hay, m\u00e0 quan tr\u1ecdng h\u01a1n, anh \u0110\u1ee9c \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi tham gia hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng <strong>storytelling nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c<\/strong> \u0111\u1ec3 <strong>truy\u1ec1n c\u1ea3m h\u1ee9ng, g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng<\/strong> v\u00e0 <strong>t\u1ea1o \u1ea3nh h\u01b0\u1edfng th\u1ef1c s\u1ef1<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#Storytelling_La_Gi_Va_Vi_Sao_Quan_Trong\" >Storytelling L\u00e0 G\u00ec V\u00e0 V\u00ec Sao Quan Tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#Mo_Hinh_Public_Narrative_%E2%80%93_Framework_Tu_Harvard\" >M\u00f4 H\u00ecnh Public Narrative \u2013 Framework T\u1eeb Harvard<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#1_Story_of_Self_Cau_Chuyen_Cua_Toi\" >1. Story of Self (C\u00e2u Chuy\u1ec7n C\u1ee7a T\u00f4i)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#2_Story_of_Us_Cau_Chuyen_Cua_Chung_Ta\" >2. Story of Us (C\u00e2u Chuy\u1ec7n C\u1ee7a Ch\u00fang Ta)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#3_Story_of_Now_Cau_Chuyen_Cua_Hien_Tai\" >3. Story of Now (C\u00e2u Chuy\u1ec7n C\u1ee7a Hi\u1ec7n T\u1ea1i)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#Bo_Cong_Cu_Storytelling_Catalogue_Cua_Stephen_Denning\" >B\u1ed9 C\u00f4ng C\u1ee5 Storytelling Catalogue C\u1ee7a Stephen Denning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#Loi_ket\" >L\u1eddi k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/#Tai_nguyen_cho_ban_doc\" >T\u00e0i nguy\u00ean cho b\u1ea1n \u0111\u1ecdc<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Storytelling_La_Gi_Va_Vi_Sao_Quan_Trong\"><\/span><strong>Storytelling L\u00e0 G\u00ec V\u00e0 V\u00ec Sao Quan Tr\u1ecdng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cStorytelling kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ec3 chuy\u1ec7n. \u0110\u00f3 l\u00e0 <strong>ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/strong> v\u00e0 d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng.\u201d \u2014 Minh \u0110\u1ee9c<\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin, nh\u1eefng d\u1eef ki\u1ec7n, s\u1ed1 li\u1ec7u v\u00e0 logic th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c. <strong>Storytelling<\/strong> ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa <strong>tr\u00ed tu\u1ec7<\/strong> v\u00e0 <strong>tr\u00e1i tim<\/strong>, gi\u00fap ch\u00fang ta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd.<br><\/li>\n\n\n\n<li>G\u1eafn k\u1ebft \u0111\u1ed9i nh\u00f3m hi\u1ec7u qu\u1ea3.<br><\/li>\n\n\n\n<li>D\u1eabn d\u1eaft thay \u0111\u1ed5i trong doanh nghi\u1ec7p.<br><\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n\n\n\n<p>Storytelling kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i trong <strong>marketing<\/strong> hay <strong>qu\u1ea3ng c\u00e1o<\/strong>, m\u00e0 c\u00f2n len l\u1ecfi v\u00e0o m\u1ecdi l\u0129nh v\u1ef1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ebft CV &amp; ph\u1ecfng v\u1ea5n.<br><\/li>\n\n\n\n<li>Thuy\u1ebft tr\u00ecnh, pitching \u00fd t\u01b0\u1edfng.<br><\/li>\n\n\n\n<li>Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<br><\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd s\u1ef1 thay \u0111\u1ed5i.<br><\/li>\n\n\n\n<li>L\u00e3nh \u0111\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"586\" height=\"324\" data-attachment-id=\"8441\" data-permalink=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/image-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-1.png?fit=586%2C324&amp;ssl=1\" data-orig-size=\"586,324\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-1.png?fit=586%2C324&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-1.png?resize=586%2C324&#038;ssl=1\" alt=\"\" class=\"wp-image-8441\" srcset=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-1.png?w=586&amp;ssl=1 586w, https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mo_Hinh_Public_Narrative_%E2%80%93_Framework_Tu_Harvard\"><\/span><strong>M\u00f4 H\u00ecnh Public Narrative \u2013 Framework T\u1eeb Harvard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tr\u1ecdng t\u00e2m c\u1ee7a workshop xoay quanh <strong>Public Narrative<\/strong> \u2013 m\u00f4 h\u00ecnh k\u1ec3 chuy\u1ec7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi <strong>Gi\u00e1o s\u01b0 Marshall Ganz<\/strong> t\u1ea1i \u0110\u1ea1i h\u1ecdc Harvard. \u0110\u00e2y l\u00e0 m\u1ed9t framework m\u1ea1nh m\u1ebd gi\u00fap <strong>k\u1ebft n\u1ed1i c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n v\u1edbi gi\u00e1 tr\u1ecb t\u1eadp th\u1ec3<\/strong> v\u00e0 <strong>k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/strong>.<\/p>\n\n\n\n<p><strong>C\u00f4ng th\u1ee9c c\u1ed1t l\u00f5i: Head (L\u00fd tr\u00ed) + Heart (C\u1ea3m x\u00fac) = H\u00e0nh \u0111\u1ed9ng<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"580\" height=\"328\" data-attachment-id=\"8442\" data-permalink=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/image-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-2.png?fit=580%2C328&amp;ssl=1\" data-orig-size=\"580,328\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-2.png?fit=580%2C328&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-2.png?resize=580%2C328&#038;ssl=1\" alt=\"\" class=\"wp-image-8442\" srcset=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-2.png?w=580&amp;ssl=1 580w, https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-2.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-2.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Story_of_Self_Cau_Chuyen_Cua_Toi\"><\/span><strong>1. Story of Self (C\u00e2u Chuy\u1ec7n C\u1ee7a T\u00f4i)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0 c\u00e2u chuy\u1ec7n <strong>c\u00e1 nh\u00e2n<\/strong> v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m, l\u1ef1a ch\u1ecdn v\u00e0 b\u01b0\u1edbc ngo\u1eb7t trong cu\u1ed9c \u0111\u1eddi.<br><\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau: <strong>x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i ch\u00e2n th\u1ef1c<\/strong> v\u1edbi ng\u01b0\u1eddi nghe.<br><\/li>\n\n\n\n<li>V\u00ed d\u1ee5: CEO Microsoft <strong>Satya Nadella<\/strong> th\u01b0\u1eddng chia s\u1ebb c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh l\u00e0m cha c\u1ee7a m\u1ed9t c\u1eadu con trai b\u1ea1i n\u00e3o. C\u00e2u chuy\u1ec7n n\u00e0y v\u1eeba th\u1ec3 hi\u1ec7n <strong>s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/strong>, v\u1eeba l\u00fd gi\u1ea3i t\u1ea1i sao Microsoft theo \u0111u\u1ed5i c\u00e1c ch\u00ednh s\u00e1ch <strong>\u0111a d\u1ea1ng<\/strong> v\u00e0 <strong>h\u00f2a nh\u1eadp<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"571\" height=\"321\" data-attachment-id=\"8443\" data-permalink=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/image-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-3.png?fit=571%2C321&amp;ssl=1\" data-orig-size=\"571,321\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-3.png?fit=571%2C321&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-3.png?resize=571%2C321&#038;ssl=1\" alt=\"\" class=\"wp-image-8443\" srcset=\"https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-3.png?w=571&amp;ssl=1 571w, https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-3.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/wisedoo.org\/wp-content\/uploads\/2025\/08\/image-3.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Story_of_Us_Cau_Chuyen_Cua_Chung_Ta\"><\/span><strong>2. Story of Us (C\u00e2u Chuy\u1ec7n C\u1ee7a Ch\u00fang Ta)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u1ebft n\u1ed1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u1edbi <strong>gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng<\/strong>.<br><\/li>\n\n\n\n<li>Gi\u00fap ng\u01b0\u1eddi nghe c\u1ea3m th\u1ea5y <strong>h\u1ecd c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n<\/strong> c\u1ee7a c\u00e2u chuy\u1ec7n.<br><\/li>\n\n\n\n<li>Khi \u201ct\u00f4i\u201d bi\u1ebfn th\u00e0nh \u201cch\u00fang ta\u201d, tinh th\u1ea7n \u0111o\u00e0n k\u1ebft \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, t\u1ea1o n\u00ean <strong>b\u1ea3n s\u1eafc t\u1eadp th\u1ec3<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Story_of_Now_Cau_Chuyen_Cua_Hien_Tai\"><\/span><strong>3. Story of Now (C\u00e2u Chuy\u1ec7n C\u1ee7a Hi\u1ec7n T\u1ea1i)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a Public Narrative: <strong>Call to Action<\/strong>.<br><\/li>\n\n\n\n<li>Sau khi \u0111\u00e3 k\u1ebft n\u1ed1i <strong>tr\u00e1i tim<\/strong> v\u00e0 <strong>kh\u1ed1i \u00f3c<\/strong>, Story of Now \u0111\u1eb7t ra c\u00e2u h\u1ecfi:<br><br>\u201cV\u1edbi nh\u1eefng g\u00ec ch\u00fang ta tin t\u01b0\u1edfng, <strong>ch\u00fang ta c\u1ea7n l\u00e0m g\u00ec ngay b\u00e2y gi\u1edd<\/strong>?\u201d<br><\/li>\n\n\n\n<li>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc th\u00fac \u0111\u1ea9y <strong>h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c<\/strong>, t\u1ea1o <strong>c\u1ea3m gi\u00e1c c\u1ea5p thi\u1ebft<\/strong> nh\u01b0ng \u0111\u1ed3ng th\u1eddi truy\u1ec1n <strong>ni\u1ec1m hy v\u1ecdng<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bo_Cong_Cu_Storytelling_Catalogue_Cua_Stephen_Denning\"><\/span><strong>B\u1ed9 C\u00f4ng C\u1ee5 Storytelling Catalogue C\u1ee7a Stephen Denning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong workshop, anh Minh \u0110\u1ee9c c\u00f2n gi\u1edbi thi\u1ec7u <strong>Storytelling Catalogue<\/strong> \u2013 b\u1ed9 khung do <strong>Stephen Denning<\/strong> ph\u00e1t tri\u1ec3n, cung c\u1ea5p <strong>7 lo\u1ea1i c\u00e2u chuy\u1ec7n<\/strong> gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 marketer \u1ee9ng d\u1ee5ng storytelling hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>M\u1ee5c ti\u00eau<\/strong><\/td><td><strong>Lo\u1ea1i c\u00e2u chuy\u1ec7n<\/strong><\/td><td><strong>C\u00e1ch \u00e1p d\u1ee5ng<\/strong><\/td><\/tr><tr><td><strong>1. Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/strong><\/td><td>C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9<\/td><td>T\u1ea1o ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch m\u1edbi.<\/td><\/tr><tr><td><strong>2. Truy\u1ec1n t\u1ea3i b\u1ea1n l\u00e0 ai<\/strong><\/td><td>C\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n<\/td><td>X\u00e2y d\u1ef1ng s\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 k\u1ebft n\u1ed1i con ng\u01b0\u1eddi.<\/td><\/tr><tr><td><strong>3. Truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb<\/strong><\/td><td>Chuy\u1ec7n ng\u1ee5 ng\u00f4n ho\u1eb7c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/td><td>Gi\u00fap ng\u01b0\u1eddi nghe t\u1ef1 r\u00fat ra \u201cAha moment\u201d.<\/td><\/tr><tr><td><strong>4. Th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c<\/strong><\/td><td>Chia s\u1ebb c\u00e2u chuy\u1ec7n h\u1ee3p t\u00e1c<\/td><td>T\u1ea1o \u201ckh\u00f4ng gian an to\u00e0n\u201d \u0111\u1ec3 c\u00f9ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/td><\/tr><tr><td><strong>5. Ki\u1ec3m so\u00e1t tin \u0111\u1ed3n<\/strong><\/td><td>C\u00e2u chuy\u1ec7n h\u00e0i h\u01b0\u1edbc<\/td><td>D\u1eadp t\u1eaft tin \u0111\u1ed3n m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u.<\/td><\/tr><tr><td><strong>6. Chia s\u1ebb ki\u1ebfn th\u1ee9c<\/strong><\/td><td>B\u00e0i h\u1ecdc t\u1eeb sai l\u1ea7m<\/td><td>Bi\u1ebfn th\u1ea5t b\u1ea1i th\u00e0nh kinh nghi\u1ec7m qu\u00fd gi\u00e1.<\/td><\/tr><tr><td><strong>7. D\u1eabn d\u1eaft t\u01b0\u01a1ng lai<\/strong><\/td><td>C\u00e2u chuy\u1ec7n t\u1ea7m nh\u00ecn<\/td><td>Truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 \u0111\u1ed9i ng\u0169 th\u1ea5y \u0111\u01b0\u1ee3c \u201cb\u1ee9c tranh l\u1edbn\u201d.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Nh\u1eefng Insight \u0110\u1eaft Gi\u00e1 T\u1eeb Workshop<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Storytelling = C\u1ea3m x\u00fac + Tr\u1ea3i nghi\u1ec7m + H\u00e0nh \u0111\u1ed9ng.<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Tr\u00ed tu\u1ec7 th\u00f4i ch\u01b0a \u0111\u1ee7:<\/strong> logic thuy\u1ebft ph\u1ee5c n\u00e3o, nh\u01b0ng c\u00e2u chuy\u1ec7n lay \u0111\u1ed9ng tr\u00e1i tim.<br><\/li>\n\n\n\n<li>\u0110\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hi\u1ec7u qu\u1ea3, h\u00e3y t\u1ef1 h\u1ecfi:<br>\n<ol class=\"wp-block-list\">\n<li>T\u00f4i <strong>k\u1ec3 cho ai<\/strong>?<br><\/li>\n\n\n\n<li>T\u00f4i mu\u1ed1n h\u1ecd <strong>c\u1ea3m th\u1ea5y \u0111i\u1ec1u g\u00ec<\/strong>?<br><\/li>\n\n\n\n<li>T\u00f4i mu\u1ed1n h\u1ecd <strong>l\u00e0m g\u00ec sau khi nghe xong<\/strong>?<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ket\"><\/span><strong>L\u1eddi k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu\u1ed5i workshop <strong>\u201cStorytelling \u2013 Khi k\u1ec3 chuy\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ec3 chuy\u1ec7n\u201d<\/strong> \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng:<\/p>\n\n\n\n<p>\u201cStorytelling kh\u00f4ng ph\u1ea3i n\u0103ng khi\u1ebfu b\u1ea9m sinh,<br>m\u00e0 l\u00e0 <strong>k\u1ef9 n\u0103ng<\/strong> c\u00f3 th\u1ec3 h\u1ecdc, luy\u1ec7n t\u1eadp v\u00e0 l\u00e0m ch\u1ee7.\u201d<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch v\u1eadn d\u1ee5ng <strong>Public Narrative<\/strong> v\u00e0 <strong>Storytelling Catalogue<\/strong>, ch\u00fang ta c\u00f3 th\u1ec3 <strong>truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong>, <strong>g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng<\/strong> v\u00e0 <strong>t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c<\/strong> trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n b\u1ecf l\u1ee1 workshop l\u1ea7n n\u00e0y, h\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay: <strong>H\u00e3y k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh b\u1ea1n.<\/strong> V\u00ec khi c\u00e2u chuy\u1ec7n <strong>ch\u1ea1m \u0111\u01b0\u1ee3c tr\u00e1i tim<\/strong>, b\u1ea1n s\u1ebd <strong>ch\u1ea1m t\u1edbi h\u00e0nh \u0111\u1ed9ng<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_nguyen_cho_ban_doc\"><\/span><strong>T\u00e0i nguy\u00ean cho b\u1ea1n \u0111\u1ecdc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eadn ngay <strong>voucher gi\u1ea3m 20%<\/strong> cho kh\u00f3a h\u1ecdc Storytelling (WisEdoo x Anh Minh \u0110\u1ee9c) khai gi\u1ea3ng v\u00e0o th\u00e1ng 11\/2025 khi \u0111\u1ec3 l\u1ea1i th\u00f4ng tin quan t\u00e2m s\u1edbm:<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc6DM1i1ephxMdP4Jr4iqLtpd5MOW6CQQUnok_eO4NIjuX8_g\/viewform?usp=sharing&amp;ouid=102179839404082916479\"> <strong><span style=\"text-decoration: underline;\">t\u1ea1i \u0111\u00e2y<\/span><\/strong><\/a><\/li>\n\n\n\n<li>\u0110\u0103ng k\u00fd tham gia bu\u1ed5i workshop v\u1edbi ch\u1ee7 \u0111\u1ec1 The Manager\u2019s Compass \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi anh V\u0169 \u0110\u1ee9c Tr\u00ed Th\u1ec3 (Chuy\u00ean gia \u0111\u00e0o t\u1ea1o) di\u1ec5n ra v\u00e0o <strong>ng\u00e0y 12\/09\/2025 (Th\u1ee9 6, 19:00 &#8211; 21:00)<\/strong>: <a href=\"https:\/\/forms.gle\/4Wqe2PSfiBJLAQJ5A\"><strong><span style=\"text-decoration: underline;\">t\u1ea1i \u0111\u00e2y<\/span><\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u1eeba qua, c\u1ed9ng \u0111\u1ed3ng WisEdoo \u0111\u00e3 c\u00f3 m\u1ed9t bu\u1ed5i t\u1ed1i \u0111\u1ea7y c\u1ea3m h\u1ee9ng trong workshop \u201cStorytelling \u2013 X\u00e2y d\u1ef1ng v\u0103n h\u00f3a, g\u1eafn k\u1ebft \u0111\u1ed9i ng\u0169\u201d c\u00f9ng anh Minh \u0110\u1ee9c \u2013 Th\u1ea1c S\u0129 Truy\u1ec1n Th\u00f4ng (Clark University, H\u1ecdc B\u1ed5ng Fulbright), hi\u1ec7n l\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng t\u1ea1i m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp [&hellip;]<\/p>\n","protected":false},"author":244659526,"featured_media":8445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1393],"tags":[],"class_list":["post-8440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-su-kien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recap Workshop: Storytelling \u2013 Khi K\u1ec3 Chuy\u1ec7n Tr\u1edf Th\u00e0nh S\u1ee9c M\u1ea1nh D\u1eabn D\u1eaft - Wisedoo<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 recap chi ti\u1ebft workshop Storytelling c\u00f9ng di\u1ec5n gi\u1ea3 Minh \u0110\u1ee9c do WisEdoo t\u1ed5 ch\u1ee9c. T\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh Public Narrative t\u1eeb Harvard, b\u1ed9 c\u00f4ng c\u1ee5 Storytelling Catalogue v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisedoo.org\/en\/recap-workshop-storytelling-khi-ke-chuyen-tro-thanh-suc-manh-dan-dat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recap Workshop: Storytelling \u2013 Khi K\u1ec3 Chuy\u1ec7n Tr\u1edf Th\u00e0nh S\u1ee9c M\u1ea1nh D\u1eabn D\u1eaft - Wisedoo\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1m ph\u00e1 recap chi ti\u1ebft workshop Storytelling c\u00f9ng di\u1ec5n gi\u1ea3 Minh \u0110\u1ee9c do WisEdoo t\u1ed5 ch\u1ee9c. 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href=\"https:\/\/wisedoo.org\/en\/category\/su-kien\/\" rel=\"category tag\">S\u1ef1 ki\u1ec7n<\/a>","rttpg_excerpt":"V\u1eeba qua, c\u1ed9ng \u0111\u1ed3ng WisEdoo \u0111\u00e3 c\u00f3 m\u1ed9t bu\u1ed5i t\u1ed1i \u0111\u1ea7y c\u1ea3m h\u1ee9ng trong workshop \u201cStorytelling \u2013 X\u00e2y d\u1ef1ng v\u0103n h\u00f3a, g\u1eafn k\u1ebft \u0111\u1ed9i ng\u0169\u201d c\u00f9ng anh Minh \u0110\u1ee9c \u2013 Th\u1ea1c S\u0129 Truy\u1ec1n Th\u00f4ng (Clark University, H\u1ecdc B\u1ed5ng Fulbright), hi\u1ec7n l\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng t\u1ea1i m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp&hellip;","_links":{"self":[{"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/posts\/8440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/users\/244659526"}],"replies":[{"embeddable":true,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/comments?post=8440"}],"version-history":[{"count":2,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/posts\/8440\/revisions"}],"predecessor-version":[{"id":8446,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/posts\/8440\/revisions\/8446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/media\/8445"}],"wp:attachment":[{"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/media?parent=8440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/categories?post=8440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wisedoo.org\/en\/wp-json\/wp\/v2\/tags?post=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}